Celebrating Decades of Pool Innovation: Latham’s Legacy and Future
As Latham Pools approaches its 70th anniversary, it’s clear that the company’s future is firmly anchored in its foundational values of innovation, precise execution, and an unwavering dedication to enhancing the customer experience. CEO Scott Rajeski emphasizes these elements as cornerstones of Latham’s leadership in the pool industry. The recent Pool & Spa Show in Atlantic City highlighted this commitment, as the energy and enthusiasm among industry professionals signified a positive resurgence that bodes well for all stakeholders.
The show’s success, marked by increased attendance and vibrant industry buzz, indicates a renewed interest and optimism in pool construction and renovation. This momentum is seen as an opportunity for both homeowners and pool service professionals to explore cutting-edge products and services that redefine backyard luxury and functionality.
Plunge Pools: A Trend Reshaping Backyard Spaces
In response to evolving market demands, Latham Pools has expanded its collection of plunge pools, offering a timely solution for smaller lot sizes. These pools provide compact yet luxurious outdoor features, perfect for modern homeowners looking to maximize limited space. The Milan series, coupled with the versatile Calypso series, has garnered significant attention for its customizable features, such as built-in benches and ledges.
Designed for swift and straightforward installation, Latham’s plunge pools are particularly advantageous in today’s constrained labor market. Their streamlined installation process not only meets the needs of professional pool builders seeking efficiency but also allows consumers to enjoy their new backyard retreat faster than ever before. This innovation was spotlighted at the International Pool | Spa | Patio Expo, where Latham was recognized for reducing installation times and enhancing energy efficiency.
Fiberglass Pools: Rising Above Concrete Concerns
Latham Pools is leveraging the growing concerns about concrete pool deterioration, known as “concrete cancer,” to educate consumers on the benefits of fiberglass alternatives. Fiberglass pools offer a durable, low-maintenance solution that aligns with Latham’s long-standing advocacy. As the market becomes more aware of these advantages, Latham’s strategy to promote fiberglass – known for quicker installations and lifetime longevity – is gaining traction among pool owners and builders.
By delivering pre-constructed fiberglass shells directly to backyards, homeowners benefit from a seamless installation experience, avoiding the pitfalls associated with traditional concrete pools. Latham’s proactive educational campaigns, highlighting the cost-effectiveness and customization options of fiberglass pools, are resonating well across regions.
Revolutionizing Pool Sales: Latham’s Digital Edge
In tandem with their product innovations, Latham Pools is pioneering digital tools that transform the pool-buying experience. The Latham Pool Visualizer utilizes augmented reality to give prospective buyers a realistic view of how different pool models will look in their own backyard. This technology not only enriches the consumer experience but also streamlines the sales cycle, facilitating quicker connections between potential buyers and dealers.
Additionally, Measure by Latham Pools introduces AI-powered precision to the installation process, offering exact measurements for safety covers and vinyl liners within mere minutes. This technological advancement represents a significant efficiency gain for pool construction professionals, allowing for faster and more reliable installations, thus enhancing overall profitability.
Building Stronger Consumer-Builder Relationships
Strengthening the bond between consumers and builders, Latham’s My Latham platform offers an integrated approach to the pool planning journey. This all-encompassing system guides consumers through every step, from understanding pool options and visualizing designs with AR, to securing financing and locating local builders. By streamlining the decision-making process, My Latham ensures a hassle-free experience from initial concept to completed installation.
Latham Pools positions itself as the essential conduit between prospective pool owners and qualified builders, fostering relationships that turn backyard dreams into reality. This strategic focus simplifies the complexities of pool installation, ensuring a seamless experience customized to individual homeowner needs.
Future-Focused: Driving Pool Innovation Forward
Looking ahead, Latham Pools aims to maintain its innovative momentum as it nears its 70th anniversary in 2026. The company is committed to launching new pool models designed to cater to varying geographic needs and personal preferences. These models, featuring integrated spas and elegant designs for smaller spaces, reflect Latham’s enduring commitment to pioneering excellence.
Investments in advanced manufacturing capabilities further epitomize Latham’s future direction, enabling the creation of diverse pool designs at an accelerated pace. This visionary approach, powered by a talented workforce, solidifies Latham’s role in delivering lifelong memories to families nationwide through exceptional pool products.
Five relevant hashtags: #PoolInnovation #FiberglassPools #PlungePools #DigitalPoolDesign #LathamPools
