Revolutionizing Pool Surfaces for Safety and Style
If you’ve strolled poolside at illustrious resorts like the Wynn or Bellagio, chances are you’ve experienced the exceptional work of Deckology, renowned for its AquaFlex surfacing system. This innovative solution has become a benchmark for luxury properties seeking a blend of safety, comfort, and durability without forgoing style.
Sean West, the visionary behind Deckology and now VP of Sales, launched the company with a mission to conquer the rigorous challenges of pool surfaces in Las Vegas—a city infamous for testing the limits of materials due to its searing heat and constant foot traffic.
From Las Vegas Origins to National Recognition
In the desert climate of Las Vegas, pool decks endure relentless sun, extreme UV exposure, and relentless traffic. Traditional surfaces like concrete can quickly deteriorate, becoming cracked or dangerously slick. Recognizing these challenges, Sean West founded Pebble Stone Coatings in 2006, which later evolved into Deckology.
This quest for durable options led to the creation of AquaFlex—a thermoplastic surfacing system engineered to withstand the harsh environment of Las Vegas. West remarked, “We’re not just selling a product—we’re providing a solution to a persistent problem.”
AquaFlex distinguishes itself by chemically bonding on-site, creating a seamless surface that cures within 24 hours. Unlike systems that eventually fail, it provides a resilient and enduring pool surface, quickly gaining favor among prestigious resorts nationwide.
Cooler Surfaces for Safer Guests
Among AquaFlex’s most lauded benefits is its ability to remain cooler than traditional materials under intense sun. “Concrete can become unbearably hot,” West explains, emphasizing the importance of preventing burns and enhancing safety, especially for children and elderly guests.
Field tests demonstrate that AquaFlex retains a temperature up to 23% cooler than conventional concrete surfaces. This difference contributes significantly to guest satisfaction—a critical factor for luxury resorts striving for high safety scores and guest approval.
The rapid installation time of AquaFlex also benefits operators. “We can transform a pool area with minimal downtime,” West notes, adding that faster installations mean less disruption and potential revenue loss for resorts eagerly awaiting an upgrade.
Meeting Modern Demands
Today’s resorts require solutions that prioritize sustainability, aesthetic flexibility, and high performance. AquaFlex delivers on all fronts, providing surfaces that outlast traditional materials while meeting strict safety and maintenance standards.
By collaborating with architects and designers, Deckology tailors AquaFlex to align with a property’s unique branding and design vision. Whether integrating subtle, elegant tones or bold, striking colors, customization doesn’t compromise its superior performance.
As illustrated in a recent Scottsdale, Arizona project, AquaFlex resolved long-standing complaints about hot, slippery decks. “The transformation was immediate,” West recounts, “with positive guest reviews following swiftly.”
The Deckology Advantage
Deckology’s commitment to U.S.-based manufacturing has been a pivotal factor during recent industry challenges. By avoiding reliance on foreign suppliers, the company has maintained stable pricing and timely delivery, which is invaluable to clients planning substantial projects.
Utilizing its own skilled teams for installations, Deckology ensures consistent quality and customer satisfaction from start to finish. “We offer cooler, safer, and longer-lasting pool decks installed professionally,” West asserts, highlighting the importance of direct control over the installation process.
Deckology continues to connect with industry leaders at events like the Elias Design Show and HotelPoint, staying at the forefront of evolving pool deck strategies. These engagements reflect the company’s dedication to expanding relationships and sharing innovative solutions with the hospitality community.
Looking Forward
The changing landscape of pool surfacing reflects a broader shift in the hospitality industry, where every element of a property—down to the pool deck—plays a role in guest experience. Deckology recognized this transformation early, prioritizing not only safety and durability but also design and sustainability.
“We’re not merely providing a product,” West concludes, “but solving critical challenges for resorts.” This focus on resolving operational issues fosters lasting partnerships across the nation, enhancing safety and elevating guest experiences at renowned resorts.
Deckology’s reputation as the trusted provider of premium pool surfaces keeps it at the forefront as the hospitality industry continues to evolve and elevate its standards.
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