Celebrating Milestones: POOLCORP’s Journey in 2025
In 2025, POOLCORP commemorates a series of significant milestones, spotlighting its impactful journey within the pool industry. As they celebrate their 30th year as a publicly traded company, the evolution from their inception as South Central Pool Supply in 1981 is truly remarkable. This journey highlights not just decades of growth but a steadfast commitment to customer satisfaction and industry support.
From a regional initiative to a global powerhouse with close to 450 locations in countries like the U.S., Mexico, and more, POOLCORP attributes this expansive growth to a strategic focus on being in the right markets while prioritizing investment in people and infrastructure. With over 6,000 strong employees, including the largest industry sales force, they’re poised to continue making waves in pool distribution.
Pioneering Partnerships: Acquiring Pinch A Penny
POOLCORP’s acquisition of Pinch A Penny, the largest network of independently owned pool and spa retail stores in the U.S., reflects its strategic vision. This move harnesses the synergies of serving independent purchasers, including builders and service professionals, across its trusted distribution brands like SEP and Superior.
This acquisition not only expands POOLCORP’s retail footprint but also enhances their consumer engagement model and technological operations. Pinch A Penny brings a robust playbook for enriching the customer experience, benefitting from decades of a well-crafted approach tailored to DIY pool owners.
Empowering Independent Retailers
POOLCORP’s commitment to supporting independent retailers is exemplified through its Annual Retail Summit. This event serves as a pivotal platform for education, innovation, and collaborative growth, bringing together retailers, vendors, and internal teams in a rich learning environment.
Featuring new product insights, promotional opportunities, and hands-on training, the summit aims to give independent pool professionals the tools needed to maximize their success. Such initiatives underscore POOLCORP’s dedication to nurturing the retail segment, delivering lasting value and competitiveness.
Rethinking Strategies Post-Pandemic
Adapting to the changes spurred by the COVID-19 pandemic, POOLCORP shifted its strategy to prioritize service and efficiency. Kendall Large, VP of Strategic Marketing, highlights the renewed focus on providing the right products and enhancing customer decision-making with expert insights.
The company has adopted innovations like the Blue Streak service, facilitating quick material pick-ups without entering buildings, thus enhancing operational efficiency and catering to the need for speed among pool service professionals. Such methodologies underscore their commitment to advancing pool support services.
SWIMPACT: Beyond Swim Safety
POOLCORP’s SWIMPACT initiative, initially focused on swim safety education, has broadened to address community relief needs. Original efforts aimed at increasing swimming literacy have expanded to disaster relief, responding to natural events with impactful contributions and support.
Through partnerships with organizations like the YMCA and contributions to funds aiding disaster-hit areas, such as California’s wildfires, SWIMPACT reveals the company’s deeper commitment to community welfare alongside industry leadership.
Looking Forward: Growth and Innovation
2025 sees POOLCORP in an optimistic stride, planning celebrations like ringing the NASDAQ bell to mark their financial milestone. The focus remains on empowering workforce growth, enhancing management skills, and providing comprehensive marketing resources, aiming to propel customer success.
While POOLCORP maintains humility in sharing its narrative, the breadth of its industry contributions and community impact deserve acknowledgment. As the pool industry progresses, POOLCORP continues to lead not just in distribution, but with a purposeful strategy enhancing every facet of pool ownership and operation.
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